Lital Sherman

Lital Sherman

Lital Sherman

Head of Experience Design, PageUp

Biography

Lital is a driven design leader, strategist and storyteller with 15 years experience of implementing human-centric design practices into the development processes of some of the tech market leaders. She is passionate about utilising Design Thinking to drive a positive cultural change in our lives and believes that by understanding human behaviours, motivations and biases, we will be in a position to design a better journey for ourselves and the people around us.

Design Thinking for non-Designers
Design Thinking is a human-centric approach for creative problem solving while putting humans at the centre. It encourages organisations to focus on the people they’re creating for, which leads to better products, services, and internal processes.
So, if Design Thinking is so powerful, why do only designers use it in so many organisations? Shouldn’t leaders in other parts of our businesses adopt this method to improve their team’s results and culture?
In my talk, I would argue that Design Thinking is NOT a designers only tool, it should not be owned by the design team, as every single one of us can benefit from using this approach. It allows non-designers to use creative tools to address a vast range of challenges in a creative and innovative way. I will share my story and my experience as the Head of Design at PageUp going through the challenge of implementing a human-centric approach across the organisation; the successes, the failures and most importantly, the learnings.