MarketPsych and their data division (MarketPsych Data) provide financial market research to institutions and individual investors. Since 2004 MarketPsych Data has developed a proprietary natural language processing software system and sells subscriptions to the data generated by that software via Thomson Reuters. The software performs linguistic analysis on online financial news, financial social media, and corporate interviews and quantifies psychological and topical trends in real-time in 2 million articles and posts daily. Through the website marketpsychdata.com, the company offers sentiment graphics for stocks and market sectors, a research newsletter, case studies, and commentary about market psychology. The company is also engaged in applying its data for use in business intelligence and investor relations consulting.