Markus Schuller is the founder and managing partner of Panthera Solutions. As Investment Decision Architects ™, Panthera optimizes the choice architecture of professional investors through applied behavioral finance methods. Empowering the decision makers towards comparative advantages in capital markets remains the ultimate goal. As adjunct professor, Markus teaches courses like “Adaptive Risk Management”, “Investment Banking” and “Asset Allocation for Practitioners” at renowned Master in Finance programs of the EDHEC Business School and the International University of Monaco. Markus publishes in academic top journals (i.e. Journal of Portfolio Management, 2018), writes articles for professional journals (i.e. CFA Institute, OECD Insights, etc.) and holds keynotes at international investment conferences. As an investment banker, adjunct professor and author, Markus looks back at 18 rewarding years of trading, structuring, and managing standard and alternative investment products. Prior to founding Panthera Solutions, he worked in executive roles for a long/short equity hedge fund for which he developed the trading algorithm. Markus started his career working as equity trader, derivatives trader and macro analyst for different banks.

The Knowing-Doing Gap in Behavioral Finance
Investment management, is it discretionary or systematic, can benefit from insights gained in behavioral finance. Markus will highlight why professional investors tend to talk more about behavioral finance in investment management than actually make use of its practical takeaways in favor of more rational decision making.

• Why more talk than walk?
• What are the benefits of applying Behavioral Finance insights?
• How to overcome the knowing-doing gap?

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