Elizabeth Basten

Elizabeth Basten

Chief Marketing Officer, Wealth Wizards

Biography

Elizabeth is the Chief Marketing Officer for Wealth Wizards and leads the business area responsible for creating the first regulated AI financial adviser – MyEva. Elizabeth is building on 25 years of experience as a marketing director, board adviser and independent digital transformation consultant for major brands in FS, technology, education, retail and manufacturing sectors to enable organisations use technology to increase personalised connections at scale. This has involved marketing transformation consultancy for household brands needing to deliver seamless customer experiences across all channels particularly during times of change such as mergers and acquisations. For Wealth Wizards, she is focussed on enabling employers to address the impact poor financial wellbeing has on their employees. This is achieved with an AI persona, regulated by Financial Conduct Authority who has an ability to make an empathetic connection to help people manage their money better and provide affordable and accessible financial advice for broad sections of society.

How AI can make the human connection between you and your money
Financial stresses are costing the UK economy over £12 billion and UK employers are losing 18 million working hours. Financial wellbeing means different things to different people. In order to make a human connection with millions of people on an individual basis at the same time; the only way is AI to make the UK feel better about their money.