Flow leads the UX and innovation initiatives at Bloomberg New Energy Finance with a focus on users reading research on mobile and web.

How to improve data visualization using eye-tracking
What is the difference is between an expert and a novice looking at charts and data? How do you standardize data visualization across a broad range of users? This rapid fire session looks at measuring effectiveness, which has long relied on verbal feedback and industry-wide insights. Eye tracking helps to understand what works and doesn’t work for individual use cases and allows for better understanding why users are bored or overwhelmed by charts.

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