Pete Jenkins

Pete Jenkins

Founder, Gamification UK

Biography

Pete Jenkins helps organisations achieve behaviour change through game like experiences. I mentor gamification companies and people delivering big scary gamification projects. I consult and advise on strategies for applying gamification to achieve your goals, such as for culture change to promote innovation and digital transformation.

Opening Keynote: The Social Dilemma
Exploring the rise of social media and the damage it has caused to society, focusing on its exploitation of its users for financial gain through surveillance capitalism and data mining, how its design is meant to nurture an addiction, its use in politics, its effect on mental health (including the mental health of adolescents and neurodiversity).