Seb Rose

Seb Rose

BDD Advocate, SmartBear


Consultant, coach, trainer, analyst, and developer for over 30 years.

Seb has been involved in the full development lifecycle with experience that ranges from architecture to support, from BASIC to Ruby. He’s a BDD advocate with SmartBear, helping people integrate all three practices of BDD into their development process and ensuring that appropriate tool support is available.

Regular speaker at conferences and occasional contributor to software journals. Co-author of the BDD Books series “Discovery” and “Formulation” (Leanpub), lead author of “The Cucumber for Java Book” (Pragmatic Programmers), and contributing author to “97 Things Every Programmer Should Know” (O’Reilly).

He blogs at and tweets as @sebrose.

Keynote: User Stories – From Good Intentions to Bad Outcomes.
User stories are one of the most visible artefacts of most agile methods and, as such, have generated large quantities of expert advice. In my experience, much of that advice is open to misinterpretation.

In this session, we’ll explore several classic pieces of advice, to see how misunderstandings can cause problems, despite the best intentions

View Seb Rose’s video