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Dave Snowden

Dave Snowden

Director & Founder – The Cynefin Centre, Cso – The Cynefin Company


Dave Snowden is the founder and chief scientific officer of Cognitive Edge. His work is international in nature and covers government and industry looking at complex issues relating to strategy, organisational decision making and decision making. He has pioneered a science based approach to organisations drawing on anthropology, neuroscience and complex adaptive systems theory. He is a popular and passionate keynote speaker on a range of subjects, and is well known for his pragmatic cynicism and iconoclastic style.

Being Human in an age of technology
Many people are adopting AI for knowledge discovery and productivity, especially in software development, but are repeating the mistakes of various KM cycles over the past two decades in focusing on content and algorithms at the cost of human sense-making and abductive reasoning capability. What are the boundaries? How to we mitigate risk in a world of inherent uncertainty.