Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization technology. Data visualization has now become the de facto standard for Business Intelligence (BI).

Modern BI software has strong Data visualization functionality, playing an important role in big data and advanced analytics.

Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.

Data visualization serves Business Intelligence as it can also:

  • Identify areas that need attention or improvement.
  • Clarify which factors influence customer behavior.
  • Help you understand which products to place where.
  • Predict sales volumes.

This event will bring together industry professionals and thought leaders from the field of Data Visualization and Business Intelligence. It will help you in understanding and implementing data visualization in your enterpriseS/for your client. The conference will give you clear and efficient information via statistical graphics, charts and plots. You will be able to make complex data more accessible, understandable and usable.

It will also provide an excellent opportunity to interact and network with some of the top minds in this field.

Call for Participation

We are looking for speakers willing to share their experiences and stories about their work in the field of Data visualisation. If you wish to submit a proposal to present at this event please fill in the speaker’s response form.

There’s no “right” answer here, but some topics that we’re always looking for include:

  • Identify different types of data visualizations and how to use them effectively
  • Practice using data visualization methodology with a real data set to uncover business insights
  • Describe the business value in visualizing data – new methods and approaches
  • Infographics and Data Visualization Fundamentals
  • The many new methods and approaches for visualising data
  • How to use dataviz as a new lens for communication of ideas and stories
  • Storytelling with Data Visualisation & Mastering Data Communications
  • Data Visualisation Tools & Techniques
  • How Visualization helps my e-commerce start-up to grow
  • How visualization helps in Market research
  • Rethinking Visualization Best Practices
  • Big Data Visualization: from Ugly to Neat to Alive
  • Data Innovation to Power Intelligent Business Decisions
  • Data Visualization, Uncertainty & Measurement Error

Code of Conduct & Diversity

UNICOM’s Code of Conduct & Views on Diversity

We at UNICOM strive to be a leading provider of knowledge to the business community and to engage the global business community as a specialised provider of knowledge. We strive to do this maintaining a culture of co-operation, commitment and trust. We want every UNICOM conference and training day to be a safe and productive environment for everyone – a place to share research and innovation and to build professional networks. To that end, we will enforce a code of conduct throughout all our events. We expect cooperation from all participants to help ensure a safe environment for everybody.

Our approach is that our events are dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity or religion. We do not tolerate intimidation, stalking, harassing photography or recording, sustained disruption of sessions or events, and unwelcome physical contact or sexual attention. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, Twitter and other online media. Event participants violating these rules may be sanctioned or expelled from the event without a refund at the discretion of the conference organisers. Please bring your concerns to the immediate attention of the event staff.

Diversity: In our endeavour to be the provider of knowledge to the business community, we understand that this depends on hearing from and listening to a variety of perspectives that come from people of all races, ethnicities, genders, ages, abilities, religions, sexual orientation, and military service. We welcome diverse speakers for all our events, we do not always fully achieve this goal, but it is an ongoing process.


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    How Data Visualization Made our Machine Learning Project a Success

    Marleen Meier, Quantitative Risk Analyst, Data Visualization, ABN AMRO Clearing Bank N.V.

    Because of DV we were able to convince Management that we have to continue with our Machine Learning (ML) project because we showed them visually which synthetic data points we inserted, why we couldn't find them based on our current approach, and how the Machine did find 99% of synthetic data points (that was our Anomaly Detection POC in short). The presentation also covers:- What is the difficulty of ML techniques OR How to sell ML within your company; How to make Data Visualization interactive with a Self BI tool like Tableau; How to create flexible Dashboards with Interactivity for Viewing-Users.


    Marleen Meier

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    Winning Ways for Your Visualization Plays

    Mark Grundland, Functional Elegance

    What enables an effective visualization to deliver insight at a glance? This talk presents practical techniques for how information visualization design can take better account of the fundamental limitations of visual perception, exploring the design choices that determine whether a picture can communicate the data it is meant to represent.


    Mark Grundland


Mark Grundland

Functional Elegance

Marleen Meier

ABN AMRO Clearing Bank N.V.

Previous Programme

  • 09:00 -

    Coffee and Registration

  • 09:40 -

    Start of conference – Chairperson’s introduction and welcome

  • 09:45 -

    Keynote: Storytelling with Data Visualisation & Mastering Data Communications

  • 10:30 -

    Coffee break

  • 11:00 -

    Deceiving Data Visualization

  • 11:45 -

    Bloomberg's Approach to Data Visualisation

  • 12:30 -

    Speaker Panel and Q&A Session

  • 13:00 -


  • 14:00 -

    Seven Steps to Achieving the Ultimate BI Visual Quick Win

  • 14:45 -

    Case Study: Recommendation Engines: optimizing mean square error or user experience?

  • 15:30 -

    Tea Break

  • 15:45 -

    Winning Ways for Your Visualization Plays

  • 16:30 -

    Speaker Panel and Q&A Session

  • 17:00 -


Previous Speakers

Flow Bohl

UX Architect, Bloomberg New Energy Finance

Leenke De Donder

Data Visualization Consultant at TriFinance

Mark Grundland

Functional Elegance

Nicolas Henry

Managing Director, BI Brainz Limited

Patrice Latinne

Executive Director, EMEIA Financial Services, Data & Analytics Advisory, Ernst & Young Special Business Services

Kasper Van Lombeek

Data Scientist and Co-Founder, Rockestate

Previous Media Partners



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  • Super Early Bird until 23 March - € 225
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  • Standard Rate - € 425
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Vendors and Solution Providers

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