Background

Data visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization technology. Data visualization has now become the de facto standard for Business Intelligence (BI).

Modern BI software has strong Data visualization functionality, playing an important role in big data and advanced analytics.

Because of the way the human brain processes information, using charts or graphs to visualize large amounts of complex data is easier than poring over spreadsheets or reports. Data visualization is a quick, easy way to convey concepts in a universal manner – and you can experiment with different scenarios by making slight adjustments.

Data visualization serves Business Intelligence as it can also:

  • Identify areas that need attention or improvement.
  • Clarify which factors influence customer behavior.
  • Help you understand which products to place where.
  • Predict sales volumes.

This event will bring together industry professionals and thought leaders from the field of Data Visualization and Business Intelligence. It will help you in understanding and implementing data visualization in your enterpriseS/for your client. The conference will give you clear and efficient information via statistical graphics, charts and plots. You will be able to make complex data more accessible, understandable and usable.

It will also provide an excellent opportunity to interact and network with some of the top minds in this field.

Call for Participation

We are looking for speakers willing to share their experiences and stories about their work in the field of Data visualisation. If you wish to submit a proposal to present at this event please fill in the speaker’s response form.

There’s no “right” answer here, but some topics that we’re always looking for include:

  • Identify different types of data visualizations and how to use them effectively
  • Practice using data visualization methodology with a real data set to uncover business insights
  • Describe the business value in visualizing data – new methods and approaches
  • Infographics and Data Visualization Fundamentals
  • The many new methods and approaches for visualising data
  • How to use dataviz as a new lens for communication of ideas and stories
  • Storytelling with Data Visualisation & Mastering Data Communications
  • Data Visualisation Tools & Techniques
  • How Visualization helps my e-commerce start-up to grow
  • How visualization helps in Market research
  • Rethinking Visualization Best Practices
  • Big Data Visualization: from Ugly to Neat to Alive
  • Data Innovation to Power Intelligent Business Decisions
  • Data Visualization, Uncertainty & Measurement Error

Code of Conduct & Diversity

UNICOM’s Code of Conduct & Views on Diversity

We at UNICOM strive to be a leading provider of knowledge to the business community and to engage the global business community as a specialised provider of knowledge. We strive to do this maintaining a culture of co-operation, commitment and trust. We want every UNICOM conference and training day to be a safe and productive environment for everyone – a place to share research and innovation and to build professional networks. To that end, we will enforce a code of conduct throughout all our events. We expect cooperation from all participants to help ensure a safe environment for everybody.

Our approach is that our events are dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity or religion. We do not tolerate intimidation, stalking, harassing photography or recording, sustained disruption of sessions or events, and unwelcome physical contact or sexual attention. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, Twitter and other online media. Event participants violating these rules may be sanctioned or expelled from the event without a refund at the discretion of the conference organisers. Please bring your concerns to the immediate attention of the event staff.

Diversity: In our endeavour to be the provider of knowledge to the business community, we understand that this depends on hearing from and listening to a variety of perspectives that come from people of all races, ethnicities, genders, ages, abilities, religions, sexual orientation, and military service. We welcome diverse speakers for all our events, we do not always fully achieve this goal, but it is an ongoing process.

Programme

Programme under development

  • -

    How Data Visualization Made our Machine Learning Project a Success

    Marleen Meier, Quantitative Risk Analyst, Data Visualization, ABN AMRO Clearing Bank N.V.

    Because of DV we were able to convince Management that we have to continue with our Machine Learning (ML) project because we showed them visually which synthetic data points we inserted, why we couldn't find them based on our current approach, and how the Machine did find 99% of synthetic data points (that was our Anomaly Detection POC in short). The presentation also covers:- What is the difficulty of ML techniques OR How to sell ML within your company; How to make Data Visualization interactive with a Self BI tool like Tableau; How to create flexible Dashboards with Interactivity for Viewing-Users.

    Speakers:

    Marleen Meier

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    Winning Ways for Your Visualization Plays

    Mark Grundland, Functional Elegance

    What enables an effective visualization to deliver insight at a glance? This talk presents practical techniques for how information visualization design can take better account of the fundamental limitations of visual perception, exploring the design choices that determine whether a picture can communicate the data it is meant to represent.

    Speakers:

    Mark Grundland

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    How to improve data visualization using eye-tracking

    Flow Bohl, Bloomberg New Energy Finance

    What is the difference is between an expert and a novice looking at charts and data? How do you standardize data visualization across a broad range of users? This rapid fire session looks at measuring effectiveness, which has long relied on verbal feedback and industry-wide insights. Eye tracking helps to understand what works and doesn’t work for individual use cases and allows for better understanding why users are bored or overwhelmed by charts.

    Speakers:

    Flow Bohl

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    Becoming Insights Driven: The Role of Data Visualization in Differentiating your Business

    Kenneth Kutyn, Senior Solutions Engineer

    Forrester defines Insights Driven businesses as those that harness and implement digital insights strategically and at scale to act smarter and faster than their “data driven” competition. This talk will provide examples of the key role that Data Visualization can play making your business truly insights driven:

    ♦ Fostering cross-team collaboration
    ♦ Associating actions with expected outcomes
    ♦ Enabling quicker learning and iteration

    Speakers:

    Kenneth Kutyn

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    How to Become a better BI Visual Storyteller in 4 Easy Steps

    Nicolas Henry, Managing Director, BI Brainz Limited

    TBA

    Speakers:

    Nicolas Henry

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    From Multimedia Data to Insight Using Interactive Visualizations

    Marcel Worring, Director Informatics Institute, Full professor Data Science for Business Analytics Amsterdam Business School, University of Amsterdam

    Cameras and mobile phones have become ubiquitous and businesses are more and more confronted with large multimedia collections. The multimedia data (images, videos, text) contain a wealth of information, but how do we get insight in this data and transform it to a valuable asset? The best solution is to combine the capabilities of human experts and machines and bring them together using advanced visualization techniques. In this talk we give examples of how this can be achieved.

    Speakers:

    Marcel Worring

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    Bringing numbers to life at the Bank of England

    Lyndsey Pereira-Brereton, Data visualisation editor, Bank of England

    With the explosion in the amount of data and the burden of information overload, how can we get the most out of our data and communicate this effectively? In my talk I will show how the Bank of England is using data visualisation to see through the data fog and better communicate our findings.

    Speakers:

    Lyndsey Pereira-Brereton

Speakers

Flow Bohl

Bloomberg New Energy Finance

Daniel Douglass

the Scale-Up Group, Amersterdam

Mark Grundland

Functional Elegance

Nicolas Henry

Managing Director, BI Brainz Limited

Kenneth Kutyn

Senior Solutions Engineer

Marleen Meier

ABN AMRO Clearing Bank N.V.

Lyndsey Pereira-Brereton

Bank of England

Marcel Worring

University of Amsterdam

Media Partners

Tickets

4 people attend for the price of 3

  • Use the coupon code "DV443" when booking.
  • Buy Ticket

End Users

  • Super Early Bird until 6 April - €225
  • Early Bird until 21 April - €325
  • Standard Rate - €425
  • Buy Ticket

Vendors and Solution Providers

  • Super Early Bird 6 April - €475
  • Early Bird until 21 April - €525
  • Standard Rate - €625
  • Buy Ticket

Venue

  • DoubleTree by Hilton Amsterdam Centraal Station
    Oosterdoksstraat 4, 1011 DK Amsterdam
  • DoubleTreeAmsterdamhotel.com

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